Have you heard of IoT - The internet of things or the connected home?

The whoove virtual power plant will be able to send messages to your appliance and heating to switch them on or off depending on the demand on the grid.  This ability to control the demand will lead to a more stable network and reduce the need for peaking plants (diesel or gas generators on standby ready to operate when a peak in demand happens).  Rather than peaking whoove can switch off appliances like underfloor heating and freezers without you even knowing and reduce these peaks.